The most interesting thing about AI is how humans respond to it.

Every Thursday, I take a fresh look at the impact of AI on work and business.

As AI adoption accelerates, we must take a fresh look at the potential and challenges of this technology for our careers and business strategy.

How do we redesign brands, business models, leadership and job descriptions in response to this immature but transformational technology? How will professional norms and business language evolve around these capabilities?

Since the late 90s, my career has tracked the digital transformation of companies, sectors and entire economies. I expect the AI transformation will be equally painful and exhilarating.

I am a clear-eyed tech optimist. I offer no breathless hype and no scare-mongering, just an honest assessment of how AI affects your business and work life, right now.