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The AI revolution will not be televised.
Business AI transformation will be messy, slow and will not make good TV. To be honest, no one wants the drama.
Apr 16
•
Theo Paraskevopoulos
1
Marketing is rubbish. It’s also broken.
Meta is pegged back, OpenAI is stealing your traffic, and LinkedIn, frankly, 🤮. Is there any way to fix marketing?
Apr 7
•
Theo Paraskevopoulos
1
March 2026
AI wrote all the code. I still did most of the work.
I built an app with AI and found that vibe-coding is still coding. Only, you don’t code the app, you code the developer.
Mar 26
•
Theo Paraskevopoulos
3
The Freddo Espresso hypothesis
AI saves us time making documents, so we make more documents. What if we went for coffee instead?
Mar 19
•
Theo Paraskevopoulos
1
An open letter to Anthropic’s CEO: AI safety cannot be entrusted to AI.
You are the boy who cries wolf. You are also the boy who owns the wolf.
Mar 12
•
Theo Paraskevopoulos
1
1
Humans Round the Table: February 2026
Businesses are looking for “quick-wins” before committing to deeper integration. Five senior professionals dissect the messy reality of AI adoption.
Mar 3
•
Theo Paraskevopoulos
1
February 2026
Can we adopt AI while keeping a distance from its creepy creators?
Businesses must drive AI adoption amid slowing productivity and societal backlash. Leaders must find ways to distance the tech from its increasingly…
Feb 26
•
Theo Paraskevopoulos
1
Are states weaponising AI red tape?
Neutrality is no longer a viable IT strategy. As states increasingly view AI through the lens of national security, business leaders in Europe must…
Feb 19
•
Theo Paraskevopoulos
1
AI will only stick once it creates real value
For AI adoption to make sense, leaders must look for measurable outcomes.
Feb 12
•
Theo Paraskevopoulos
1
For Dev agencies, AI disruption is also an opportunity
While AI disrupts tech agencies, it also creates opportunities: adoption requires support, data and deeper relationships. As the Growcreate annual…
Feb 5
•
Theo Paraskevopoulos
2
January 2026
AI is annoying customers. It’s time to move the spotlight.
Customers either don’t like or don’t care about AI features. Like all technology, AI must now move backstage and let the user experience shine.
Jan 28
•
Theo Paraskevopoulos
2
1
The power of choice: deploying AI that aligns with your values
From energy consumption to job displacement, AI is frequently cast as a looming crisis. In truth, business leaders have the power to shape the future.
Jan 22
•
Theo Paraskevopoulos
1
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